Workflows that previously needed a long chain of If/Else branches just to set a custom value based on changing conditions can now be handled in a single AI Agent step. The AI Agent action in ESC Hub now supports Update Custom Value as a built-in tool - so the agent evaluates context during execution and writes directly to custom values inside your account.

What's changed

Update Custom Value is now available as a tool inside the AI Agent action. The agent can evaluate conditions during a workflow - day of the week, contact data, date formatting, timezone, pipeline stage, and more - and update the right custom value without needing branching logic to get there.

This replaces If/Else trees that previously required dozens of branches and actions to handle the same outcome.

How to set it up

• Select Update Custom Value as a tool inside the AI Agent action

• Choose a specific custom value to update, or set it to "Let AI decide" so the agent picks the right field based on its reasoning

• Enter a fixed value or variable reference, or set it to "Let AI decide" so the agent generates the value based on your prompt instructions

Common configurations

• Custom Value static + Value AI-decided: Update a specific field with whatever the agent determines - the most common setup

• Both AI-decided: The agent picks which custom value to update and what to set it to - suited for multi-field use cases where the target field depends on context

Why it matters

Less maintenance, fewer actions, faster execution. Workflows that used to branch endlessly to handle conditions like rolling promo codes, formatted dates, or context-aware values now resolve in a single agent step - and lower complexity across your automations means less that can go wrong.