A button on your website homepage or landing page that takes a customer directly to checkout - without routing them through a product listing first. That is now possible in ESC Hub.

What's changed

Website buttons now have three new eCommerce Link To options: Add to Cart, Buy Now, and Collection.

Add to Cart lets you select a specific product and pricing option. For products with multiple variants, clicking the button opens a modal for variant selection. For single-price products, the item is added directly to the cart with a quantity of one.

Buy Now works the same way - multiple prices open a modal with Buy Now support, while a single price takes the customer straight to checkout with the product pre-loaded.

Collection links a button to a selected collection's filtered Product List Page, making it easy to direct visitors to a specific range of products from anywhere on your site.

To set it up, open the Website Builder, select a button element, choose Link To, and pick Add to Cart, Buy Now, or Collection. Select the product, pricing, or collection you want to link to, save, and publish.

Note: this feature is available for Websites only, not Funnels.

Why it matters

Every extra click between a visitor's intent and a completed purchase is a chance to lose them. Being able to link buttons directly to store actions from any page on your website means you can turn a homepage hero section, a promotional banner, or any content area into a direct entry point to purchase.