Store Prices Now Automatically Format Based on Where Your Visitor Is From
A price displayed as 1000.00 looks fine to some visitors and unfamiliar to others. In many regions, the same amount is written as 1,000.00 - or €1.000,00. It's a small detail, but it affects how trustworthy and professional your store feels to customers in different parts of the world.
Locale-Based Currency Formatting is now available for ESC Hub store elements.
Prices across your store will automatically display in the format that matches your visitor's location - the right separators, the right decimal format, and the correct currency symbol placement. No manual adjustments, no one-size-fits-all number format.
What's New
Enable via toggle - turn on Locale-Based Currency Formatting in Store Settings
Smart locale detection - formatting is based on page language combined with the visitor's location (for example, en-US, fr-IN)
Applies everywhere - works across your Product Listing Page, Product Detail Page, Cart, Checkout, and all store elements
Auto formatting rules - handles separators, decimals, and currency symbol placement automatically
How to Set It Up
Go to Store Settings in your Ecommerce Store
Enable the toggle "Locale-Based Currency Formatting"
Navigate to the Builder and open SEO and AI Search Optimisation settings
Set your desired Page Language under the Language section
Save and publish your changes
A Few Things to Note
This is a formatting-only feature - it does not convert currencies based on exchange rates
If locale data is missing, the system defaults to en-US formatting
Visitor location - not store location - determines the displayed format
Why It Matters
Trust is built in the details. When a price looks familiar and correctly formatted for the region your visitor is in, the shopping experience feels more local and more professional. For stores selling to customers across multiple countries or regions, locale-based formatting removes a small but real barrier between browsing and buying.
If you have any questions about store settings inside ESC Hub, the support team is here every day. Drop a message inside Escapepreneur Central.
