Getting a customer from your product listing to checkout has always required them to open the full product page first. That extra step is now optional.

What's changed

Add to Cart is now available directly on the Product List Page and Featured Products elements in your ESC Hub store. You can enable it from the settings panel in the Store Builder, and it works differently depending on the product type.

For products with a single variant or price, an Add to Cart button appears directly on the product card. One click and the item is in the cart.

For products with multiple variants or prices, a Choose Options button appears instead. Clicking it opens a modal where customers can select their variant, choose a quantity, and either add to cart or buy now - all without leaving the listing page. A View Full Details link is also available in the modal for customers who want to see the complete product page.

Any customisations you have made to your Product Details Page will carry through into the Add to Cart modal, keeping the experience consistent across your store.

To enable it, open the Store Builder, select the Product List or Featured Products element, and turn on Add to Cart from the settings panel.

Why it matters

Fewer steps between product discovery and checkout means less friction for customers and fewer drop-offs before purchase. For stores with straightforward single-variant products especially, this removes a click that was never necessary.