How It Works

You can now see how every link you share through Social Planner actually performs.

Social Planner includes built-in link performance tracking, so you’re no longer guessing which posts, platforms, or campaigns are driving clicks. Every shared URL is automatically tracked and grouped, giving you clear visibility across channels.

Instead of relying on spreadsheets, third-party tools, or manual UTM chaos, everything lives in one place inside ESC Hub.

You can view total clicks, platform-specific performance, and how links trend over time, all tied directly to your social activity.

How to Use

Link performance tracking is already available, no extra setup required.

1. Go to Marketing → Social Planner inside ESC Hub.

2. Click on Statistics.

3. Open the Link Performance section.

4. Review clicks by URL, platform, or campaign name.

5. Use filters to focus on specific social platforms or time ranges.

When composing posts, you can also assign a Campaign Name to your link. Posts using the same link and campaign are grouped together in analytics, making comparisons easy.

What You Can Track

Every URL shared through Social Planner is measurable.

You can see:

• Total clicks per link
• Platform-wise performance such as Facebook, Instagram, LinkedIn, YouTube, and more
• Click trends over time
• Top-performing links across campaigns
• Which platforms are driving the most traffic

This makes it easy to identify what’s working and where to focus your effort.

Why This Matters

Posting content without knowing what performs is guesswork.

This update gives you real data to guide decisions. You can quickly spot which links are driving traffic, which platforms convert best, and which campaigns are worth repeating.

It also removes the need for external tracking tools, keeping your reporting simpler and your data cleaner.

Less guessing. Clearer insights. Better content decisions.

Use Cases

• Content Optimisation
Double down on posts and links that consistently perform well.

• Platform Comparison
See which social platforms drive the most clicks for your links.

• Campaign Analysis
Compare performance across campaigns using grouped link tracking.

• ROI Tracking
Understand which links actually generate traffic and results.