How Much Does Kajabi Cost? The Real Numbers for 2026

You went looking for a straight answer to one question: how much does Kajabi cost? And you probably got the same thing everyone gets - a pricing page with a few tidy tiers and a lot of small print about what each one leaves out.

Here is the short version. At the time of writing, Kajabi costs roughly $71 to $319 per month when billed annually, or about $89 to $399 per month if you pay month to month. That is the headline. The real cost is a bit more complicated, because the price on the page is rarely the price you actually pay once your business is running.

If you are already in business and tired of guessing what your tools will really run you, this one is worth reading slowly.

How much does Kajabi cost in 2026?

Kajabi has four plans. Below is roughly what they run when billed annually, which is how Kajabi shows its lowest numbers. Plan names, prices and limits shift often, so check Kajabi's live pricing page before you commit - treat these as ballpark figures at the time of writing, not locked-in future pricing:

• Kickstarter - around $71/month. One product, one funnel, 250 contacts, 50 marketing emails per day.
• Basic - around $119/month. Three products, three funnels, 10,000 contacts, one website, one admin user.
• Growth - around $159/month. 15 products, 15 funnels, 25,000 contacts, three admin users, plus advanced automations and the ability to remove Kajabi branding.
• Pro - around $319/month. 100 products, 100 funnels, 100,000 contacts, ten admin users.

Pay monthly instead of annually and those numbers jump to roughly $89, $149, $199, and $399. So the "$71" you see advertised assumes you hand over a full year up front before you have earned a cent through the platform.

That is the answer to how much Kajabi costs on paper. Now let's talk about what the paper leaves out.

What you actually get at each price point

Kajabi was built for one thing first: selling online courses and digital products. It does that job well. The course builder is clean, the checkout works, and the membership area is solid. If your whole business is one signature course, Kajabi can carry a lot of it.

The catch is the limits. On the Basic plan you get three products and three funnels. That sounds like plenty until you realise a lead magnet is a product, your main course is a product, and an order bump counts too. Coaches hit those ceilings faster than they expect, and the fix is always the same: move up a tier.

Contacts work the same way. Basic caps you at 10,000. Grow your list past that and you are pushed to Growth or Pro, whether or not you use any of the other extras on those plans. You are not paying for features you want. You are paying for room to keep the list you already built.

If you want the full picture of what Kajabi includes and where it falls short, the detailed Kajabi review walks through it feature by feature.

The hidden costs nobody puts on the pricing page

The sticker price is only the start. The real number lives in the extras.

Email limits. The Kickstarter plan sends 50 marketing emails a day. If you have a launch, a webinar sequence, or a busy sale week, that limit is a wall. You either upgrade or you throttle your own promotion.

Admin users. Basic gives you one admin login. The moment you bring on a VA or a contractor, you need Growth. That is a $40 jump per month for a second set of hands, not for any tool you asked for.

Branding removal. Want the "Powered by Kajabi" tag gone from your emails and checkout? That sits on the Growth plan. On the cheaper tiers, Kajabi advertises on your business for free.

The tools Kajabi does not replace. This is the big one. Kajabi does courses, email, landing pages, and a basic CRM. It does not do proper appointment scheduling, it does not do a real community the way a dedicated tool does, and its automations are lighter than they look. So people bolt on a booking tool, a scheduler, a webinar app, maybe a separate email platform for deliverability. Every one of those has its own monthly fee.

Here is roughly how that adds up. A scheduling tool like Calendly runs about $12 to $16 per seat per month on its paid tiers, and a webinar platform like Zoom Webinars starts around $79 per month for a modest audience. Add a dedicated community app and the bolt-ons commonly run an extra $50 to $100 a month on top of your Kajabi bill. Your own numbers will differ depending on which tools you pick, but the direction is always the same: up. For a full breakdown of where those extra fees hide, this piece on what Kajabi actually costs and what you are not getting is a good next read.

Is Kajabi worth the cost for coaches?

For most working coaches, no - and here is the honest reason why. The narrow case where Basic is enough is real but small: you sell one course and a membership, keep a list under 10,000, and never need a second admin. In that setup you get a clean product and you are not overpaying for a mountain of features you will not touch.

But most coaches do not stay that simple. You book calls. You run a group program. You automate onboarding. You send different emails to different segments. The minute your business gets normal-sized, Kajabi pushes you up its tiers and out to third-party tools at the same time. The cost climbs from two directions at once.

There is also the money you cannot see on an invoice: the hours. Every disconnected tool is another login, another integration to babysit, another thing that breaks quietly at 11pm before a launch. And it stacks up fast. Gartner research found that organisations adopted more than 40 percent more technology and tools since 2019. You feel the same creep at your scale, just with your name on every bill.

So the real question is not "how much does Kajabi cost." It is "how much does my whole setup cost, in fees and in hours, once Kajabi is only one piece of it."

How to work out your true monthly cost

Before you commit to any platform, do this simple exercise. It takes ten minutes and it saves people from nasty surprises every week.

• Write down the Kajabi tier you would realistically need based on your list size and product count, not the cheapest one.
• List every other tool you pay for: scheduler, email, webinar, community, forms, links. Add up the monthly fees.
• Note where two tools do the same job because they never talked to each other properly.
• Estimate the hours you spend each month keeping the integrations glued together.

That total is your real cost. It is usually two to three times the number on the Kajabi pricing page.

If comparison is what you are after, it helps to look at how the alternatives stack up. The comparisons of Kajabi against Kartra and other all-in-one options show that the "cheapest sticker price" almost never wins once you add the missing pieces back in.

The setup that removes the hidden fees

Most of what makes Kajabi expensive is not Kajabi itself. It is the gaps around it that you fill with paid extras. So the money question is not which platform has the lowest sticker price. It is what your whole stack really costs once everything is added back in.

That is the case for running your business on one platform that actually covers the gaps, which is why ESC Hub exists. ESC Hub brings your email, CRM, landing pages, funnels, bookings, automations, and community into a single place, replacing up to 20 separate tools. No second scheduler. No bolt-on webinar app. No separate community you pay for and log into on the side. One system, one bill, one login.

But the software is not the real reason people move. Plenty of platforms claim "all in one." What actually keeps solopreneurs from drowning is having someone answer when something breaks. With ESC Hub you get a real team behind you - people who help you set it up, migrate what you already built, and pick up the phone when you are stuck the night before a launch. That is the difference the pricing page for any other platform will never show you: you are not left alone with a help doc and a chat bot.

If you want to see how one system handles what usually takes four or five, this look at all-in-one software for small businesses shows what living without the tool sprawl looks like day to day.

Frequently Asked Questions

How much does Kajabi cost per month?

At the time of writing, Kajabi costs roughly $71 to $319 per month billed annually, or about $89 to $399 billed monthly. The lowest advertised price assumes you pay for a full year upfront.

Does Kajabi have a free plan?

No. Kajabi offers a free trial (usually 14 days) but no permanent free tier. After the trial you must choose a paid plan to keep your content and contacts.

Why does Kajabi end up costing more than the sticker price?

Plan limits on products, contacts, admin users, and daily emails push most growing businesses to a higher tier. Kajabi also does not include full scheduling, webinars, or a dedicated community, so people add paid third-party tools on top.

Is Kajabi worth it for a small coaching business?

If you sell one course to a small list with no team, Kajabi's Basic plan can be enough. Once you add bookings, a group program, and automations, the combined cost usually outgrows what a true all-in-one setup would run.

The bottom line

Kajabi's real cost is never just the number on the page. It is that number plus the tiers you get pushed into, plus the tools you bolt on to fill the gaps, plus the hours you lose keeping it all connected. The fix is not a cheaper tool. It is fewer tools. Before you decide, work out what your real monthly stack costs - once you see the total in one place, moving your email, CRM, pages, bookings, automations, and community into ESC Hub, with a team that answers when you are stuck, tends to make its own case.