Display More Products Per Page on Your Store
How It Works
The Product Listing Page now supports displaying up to 100 products per page, giving store owners more flexibility when managing larger catalogs.
Previously, stores were limited to a maximum of 24 products per page. That often led to excessive pagination, especially for desktop users browsing larger inventories. With this update, you can significantly reduce the number of pages customers need to click through.
This enhancement improves browsing flow while maintaining layout performance and consistency.
How to Use It
Open your store editor.
Navigate to your Product List Page (PLP).
Select the Product List element.
Scroll to the Layout section in settings.
Adjust the Products per page setting to your preferred number, up to 100.
Save and publish your changes.

Why This Matters
Pagination can quietly kill browsing momentum.
When customers have to click through multiple pages to explore products, friction increases and discoverability drops. By increasing the product count per page, you make it easier for customers to scan, compare, and find what they want faster.
This is especially valuable for stores with larger inventories or seasonal product drops.
Use Cases
Large catalogs that previously required heavy pagination.
Desktop-focused stores wanting more products visible at once.
Promotional collections where more visibility improves conversions.
Reducing browsing friction for repeat customers.

