AI-generated blog content that sounds like every other AI-generated blog is not much use. ESC Hub has updated Blog Post AI to apply your Brand Voice and Design Kit during generation - so the output reflects your brand from the first draft.

What's changed

You can now select a Brand Voice and a Design Kit directly within the Blog Post AI workflow. When you do, the AI uses your brand guidelines to match your preferred tone and writing style, maintain consistent messaging, and align the content structure and presentation with your brand standards.

If you do not have a Brand Voice or Design Kit set up yet, you can create them directly from the Blog Post AI experience without leaving the page.

Brand Board integration works across both Assist Mode and Build Mode in Blog Post AI.

To use it, go to Sites - Blogs - Create with AI, enable Apply Brand Boards, select your Brand Voice and Design Kit, and generate.

Note: Blog Post AI can be enabled from Beta if you have not already turned it on.

Why it matters

Editing AI-generated content to sound like your brand after the fact takes time and produces inconsistent results. Having the AI apply your brand guidelines during generation means less editing, more consistent output, and blog posts that actually sound like they came from you rather than a generic AI tool.