LinkedIn polls are one of the most effective ways to drive engagement on the platform - and you can now create, schedule, and publish them directly from the ESC Hub Social Planner without switching tools.

What's changed

When creating a new post in Social Planner with a LinkedIn account selected, you will now see an Add Poll option. From there you write your poll question - up to 140 characters - add between two and four answer options, and choose how long the poll stays active: 1, 3, 7, or 14 days. A live preview shows you exactly how it will look before it goes out.

LinkedIn Polls work across all existing Social Planner publishing flows - instant publishing, scheduled posts, recurring posts, category queues, CSV bulk uploads, and drafts.

One thing to note: LinkedIn Polls cannot be combined with images, videos, PDFs, or other media. If media is attached to the LinkedIn version of a post being published to multiple platforms, the poll will not be published.

Why it matters

Polls are a straightforward way to gather feedback, start conversations, and increase participation on LinkedIn. Being able to manage them alongside the rest of your social content - without logging into LinkedIn separately - keeps your workflow in one place.