Until now, your funnel and your shop lived in two separate places. You'd send people through a funnel, then hand them off somewhere else to actually buy. Every extra jump is a chance to lose them.

That gap just closed. You can now build a full shop experience straight into a funnel - product browsing, cart, checkout and order confirmation, all in one flow.

What you get

Add a store to a funnel and the system builds five ready-made steps for you: Product List, Product Details, Cart, Checkout, and Thank You. No stitching pages together yourself.

You can also drop store elements - like a Featured Product, an Upsell, a Collection List, or a Search Bar - onto any funnel step. The moment you do, your funnel becomes a store-embedded funnel and those same five steps are created automatically.

Adding a store to your funnel

Open the funnel you want to work in. From the Store section, add a Store, or simply drag a store element onto any step.

You'll be prompted to pick a theme and run through a short store setup. Choose the look you want and confirm the basics.

Once that's done, the five store steps appear in your funnel, ready to customise.

Managing which products show

Converted funnels get a new Store Products tab on the funnel step list page. This is where you decide what appears and in what order.

From here you can exclude products you don't want in this particular funnel, and change their priority so your best sellers sit up top.

After that, customise your generated store pages like any other funnel step, then publish. Your shop and your funnel are now one journey.

A few things worth knowing

• You can add one store per funnel.
• The five store steps keep a fixed internal order, but you can move them together relative to your other funnel steps.
• A converted funnel shows a Store tag in Funnels, and a Funnel store tag in Stores, so you can spot it at a glance.
• Clone Step and A/B split testing aren't available on store steps.
• Cloning a funnel also clones its store setup and steps, but the products themselves aren't duplicated.

Removing a store

If you decide to take the store back out, deleting any one of the five store steps removes all five and switches the store off for that funnel.

If you've been running your shop and your funnels as two separate things, this is your chance to bring them together into one clean flow. Open a funnel and give it a try - it's simpler than it sounds.