A Cleaner Way to Work with Merge Fields

January 27, 20261 min read

How It Works

Working with merge fields just got a whole lot easier.

Instead of hunting through docs, guessing field names, or copy-pasting from old emails and workflows, ESC Hub now gives you a single, organised reference for every available merge field in the platform.

All merge fields are grouped by category, including contacts, users, appointments, campaigns, messages, accounts, opportunities, calendars, courses, invoices, attribution data, and more. Everything is laid out clearly so you can quickly find what you need without breaking your flow.

This turns merge fields from a frustrating guessing game into a reliable, predictable tool you can actually trust.


How to Use

Using the merge fields reference is simple.

  1. Open the Merge Fields documentation inside ESC Hub.

  2. Scroll or jump to the category you’re working with, such as Contact, Appointment, or Opportunity.

  3. Copy the exact merge field you need.

  4. Paste it directly into emails, SMS, workflows, funnels, or automation steps.

No testing loops. No trial-and-error sends. Just accurate data, every time.

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Why This Matters

Merge fields power personalisation and automation, but only when they’re correct.

This update removes uncertainty and saves time by giving you a single source of truth for merge fields across the platform. It reduces errors, prevents broken automations, and makes building workflows faster and more confident.

For teams, it also means fewer support questions and more consistent builds across accounts.

Less friction. Fewer mistakes. Better automation.


Use Cases

Personalised Messaging
Insert the correct contact, appointment, or account data into emails and SMS without guesswork.

Workflow Automation
Build conditions and actions using reliable merge fields that won’t break mid-flow.

Team Consistency
Ensure everyone uses the same fields when building campaigns and automations.

Faster Builds
Spend time improving workflows instead of debugging missing or incorrect fields.

ESC Hub is an all-in-one software platform designed to help small business owners streamline their operations and scale with ease. It combines essential tools for managing funnels, websites, content, automation, and more, while offering a supportive ecosystem with coaching, masterclasses, and a thriving community. ESC Hub empowers entrepreneurs to build and grow their businesses without the tech overwhelm, giving them the tools, guidance, and resources to achieve their freedom lifestyle.

ESC Hub

ESC Hub is an all-in-one software platform designed to help small business owners streamline their operations and scale with ease. It combines essential tools for managing funnels, websites, content, automation, and more, while offering a supportive ecosystem with coaching, masterclasses, and a thriving community. ESC Hub empowers entrepreneurs to build and grow their businesses without the tech overwhelm, giving them the tools, guidance, and resources to achieve their freedom lifestyle.

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